«PÖFF: King Cnut»

When fashion industry giant French Connection launched their new logo FCUK, comedian Dave Griffiths thought it'd be funnier if instead it said CNUT. Inspired by friends, other comedians, and his audience, Dave starts producing and selling his own CNUT t-shirts. It wasn't long though before French Connection found out about it. Only thing is; they didn't find it as funny. Dave receives a 'Cease & Desist' letter demanding that he stops manufacturing and selling his CNUT t-shirts; as well as pay compensation for the t-shirts sold. In the midst of the dispute and curious about who French Connection really were, Dave starts going to their shops and website, only to find out that French Connection had taken the Ford logo and copied it, with FCUK in it instead. Upset with French Connection's double standards and hypocrisy, Dave goes even deeper and finds countless other infringements, turning a "little argument" into an epic battle against the company. King Cnut tells the story of this extraordinary and hilarious battle between the comedian and the fashion giant.

 

Guests:  Director Evandro Rosolen, Producer Dave Griffiths